Companies may decide to follow a global-brand strategy but also make adjustments to their communications strategy and marketing mix locally based on local needs. My philosophy is; build relationships, add value and the money will appear, always value people before profits. However, a disadvantage is that, at times, maintaining a strong brand image can be expensive and somewhat difficult; it can involve spending extra money on ensuring products are of a higher quality than what is expected. Designing and creating a brand identity is expensive and time consuming. With an established brand, youll immediately find that people trust you. If you want your brand to stand out, a branding agency manchester is the best route to take.