Ugh, yeah, that’s powerful. Reading a book like this can really change your life upside down. It’s more about commerce, anyway, not ecommerce, but it explains you a lot of stuff that normally, you can’t know. It’s about all of the market solutions, how they constantly fool us with those discounts and why it’s not a good solution to use a discount card. I also know a place where you can find information like that, it’s E-commerce industry reporter. There are some of the best reports on this topic that you might like.