"Stüssy" is a globally recognized streetwear brand founded in the early 1980s by Shawn Stüssy in Laguna Beach, California. Initially a surfboard business, the brand evolved into a cultural icon, blending skate, surf, and hip-hop influences with a distinct rebellious edge. Known for its signature logo—a graffiti-inspired signature "S" and bold, graphic designs—Stüssy gained popularity in the youth subcultures of California before becoming a global phenomenon. Over time, it transcended fashion, shaping the broader streetwear movement. Today, Stüssy continues to embody a fusion of street culture, art, and high fashion, influencing trends worldwide.