I don’t think there Publix is an affiliate of Kroger. And Publix offers the squeezable variety. Arla is probably funding this to introduce itself to the masses.
No Publix and Kroger are independently owned. My post was a heads up that Kroger (and probably Kroger affiliates) are also offering the same deal… as is a 3rd grocery chain. So I agree, and tried to indicate, that this is a huge marketing push for this cream cheese brand across many grocery chains so check your local grocery store for this offer.