It appears that Bulldog products hail from London, @my4mainecoons, and have only recently entered the Swedish and US markets.

Skincare products are touted as using natural ingredients (aloe vera, green tea, camelina oil, rosemary, echinacea, Vitamin E, witch hazel, willow bark, juniper…) so that they’re not greasy or sticky, and as being free of aluminum, dyes, parabens, sulfates, phthalates, formaldehyde, propylparaben, butylparaben, nonylphenol ethoxylate, plastic microbeads, synthetic fragrances, and artificial colors, and cruelty-free (no ingredients from animal sources, not tested on animals); the company additionally sells bamboo razors and packages its products in sugar cane-based plastic tubes.

Reviews seem positive:
https://www.google.com/search?q=bulldog+mens+skincare+review

https://www.bulldogskincare.com/

https://www.bulldogskincare.com/us/en/the-kennel

According to other brands, stubble moisturizer is used to soften hair re-growth for smooth skin, minimizing prickly stubble and clearing pores to prevent in-grown hairs, bumps, and razor burn. Used as an aftershave, it softens prickly stubble and keeps skin smooth in areas where hair has been removed completely. It also hydrates and protects the beard, softens the stubble/beard, reduces stubble itch and irritation, and reduces beard dandruff.

FREE Sasmar Classic Personal Lubricant or Original Water-Based Lubricant Sample