Circle July 13-14 on your calendar for Amazon Prime Day 2021
Amazon has already reached out to their third-party sellers in March, inviting them to submit Lightning Deals for Prime Day 2021.
Although Amazon didn’t share a date for Prime Day, they did give an April 23, 2021 deadline for submissions — which is right in line with their typical July Prime Day schedule.
Since 2019, Prime Day has been a two-day sale, and almost always has landed on a Tuesday. Last year, it took place on a Tuesday/Wednesday, so look for that again in 2021 — which would fall on July 13-14. It’s not official until it’s official, but there’s plenty of precedent to suggest this is a legit date.