Mars to acquire Cheez-It, Pringles-maker Kellanova in $36 billion deal
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The deal dwarfs Mars’ $23 billion takeover of Wrigley in 2008 and would bring under one roof popular consumer brands, including Mars’ Twix, Bounty and Milky Way chocolates as well as Kellanova’s snacks portfolio of Pop-Tarts, Rice Krispies Treats and Eggo frozen waffles.
