Wendy's is going to start surge-pricing burgers, fries, and more
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If it works, shareholders will be pleased.
Note: Disney has used surge pricing since 2018.
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I don’t pay full price for fast food so I’m definitely not paying surge pricing.
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another sure fire way to piss off customers
So you pull up expecting to pay $3.99 for a burger and while you’re standing in a long line they raise the price to $5.99.
This is equiv. to surge pricing in grocery stores, on there’s a long line at the register, let’s double the price of milk! Really is price gouging, plain and simple.
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@mtnagel said in Wendy's is going to start surge-pricing burgers, fries, and more:
I don’t pay full price for fast food so I’m definitely not paying surge pricing.
LOL, anything over $2 with our app coupons is surge pricing in my book!
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https://www.today.com/food/restaurants/wendys-surge-pricing-rcna140601
Its confusing, first they said Surge Pricing, and they say surge pricing in this article today!
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BK response: NO URGE TO SURGE
2/28-3/1
In-app only.
Free Whopper or Impossible Whopper for Free w/ $3+ purchase.
Royal Perks account required.
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https://dnyuz.com/2024/02/28/wendys-immediately-promises-no-burger-surge-pricing-after-online-backlash/
Ready…fire…aim.
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Honestly, while surge pricing might make sense for ride-sharing where demand can massively fluctuate, applying it to fast food like Wendy’s raises concerns. It could alienate loyal customers and make budgeting for meals unpredictable. I wonder if this will set a trend or backfire due to customer pushback. As Wendy’s experiments with surge-pricing, savvy competitors could turn the tide by leveraging tools like Priceva. With its automated tracking, immediate price change notifications, and a unified interface for metric management, businesses can stay ahead effortlessly. For more insights on harnessing these benefits, especially using AI for strategic repricing.
