The Coming End of Manufacturer Coupons as we know them.
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@mistercheap said in The Coming End of Manufacturer Coupons as we know them.:
https://www.nytimes.com/2022/06/29/business/economy/grocery-coupons-inflation.html
Wouldn’t the increase in prices give them more leeway in offering coupons, given that they’re raking in record profits?
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1 Reply
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@dangeruss said in The Coming End of Manufacturer Coupons as we know them.:
@mistercheap said in The Coming End of Manufacturer Coupons as we know them.:
https://www.nytimes.com/2022/06/29/business/economy/grocery-coupons-inflation.html
Wouldn’t the increase in prices give them more leeway in offering coupons, given that they’re raking in record profits?
according to the article, it’s redemption rates (supposedly) that is driving this trend. Fewer and fewer coupons are being redeemed as a percentage I guess making this a non-viable marketing tool. I was really quite shocked by coupons .c om pulling out of the IP business. For me, it’s a big hit since many of my local stores offer DOUBLE manu coupons up to 99c. ($1.98) Kinda sucks to be honest.
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I cancelled my Sunday only subscription to the LA Times this year. It was only $10, but there were so few quality coupons this year that I didn’t even hit the $10 break-even point. The LA Times only gives out SmartSource, no P&G nor RedPlum/RetailMeNot.
Peculiarly, I still receive the LA Times every Sunday, possibly because of missed delivery credits or they’re just trying to maintain their subscriber numbers.
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RIP coupons as we know them
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@mistercheap said in The Coming End of Manufacturer Coupons as we know them.:
@dangeruss said in The Coming End of Manufacturer Coupons as we know them.:
@mistercheap said in The Coming End of Manufacturer Coupons as we know them.:
https://www.nytimes.com/2022/06/29/business/economy/grocery-coupons-inflation.html
Wouldn’t the increase in prices give them more leeway in offering coupons, given that they’re raking in record profits?
according to the article, it’s redemption rates (supposedly) that is driving this trend. Fewer and fewer coupons are being redeemed as a percentage I guess making this a non-viable marketing tool. I was really quite shocked by coupons .c om pulling out of the IP business. For me, it’s a big hit since many of my local stores offer DOUBLE manu coupons up to 99c. ($1.98) Kinda sucks to be honest.
Honestly, I barely ever use coupons that come in the Sunday paper for example. It’s mostly digital now, Ibotta, coupons.com, etc. It’s kind of hard to pre-plan the shopping trip by printing the coupons ahead of time - much easier to just do it once you’re at the store.
0If you purchase something through a post on our site, PhatWallet may get a small share of the sale.
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@dangeruss said in The Coming End of Manufacturer Coupons as we know them.:
@mistercheap said in The Coming End of Manufacturer Coupons as we know them.:
@dangeruss said in The Coming End of Manufacturer Coupons as we know them.:
@mistercheap said in The Coming End of Manufacturer Coupons as we know them.:
https://www.nytimes.com/2022/06/29/business/economy/grocery-coupons-inflation.html
Wouldn’t the increase in prices give them more leeway in offering coupons, given that they’re raking in record profits?
according to the article, it’s redemption rates (supposedly) that is driving this trend. Fewer and fewer coupons are being redeemed as a percentage I guess making this a non-viable marketing tool. I was really quite shocked by coupons .c om pulling out of the IP business. For me, it’s a big hit since many of my local stores offer DOUBLE manu coupons up to 99c. ($1.98) Kinda sucks to be honest.
Honestly, I barely ever use coupons that come in the Sunday paper for example. It’s mostly digital now, Ibotta, coupons.com, etc. It’s kind of hard to pre-plan the shopping trip by printing the coupons ahead of time - much easier to just do it once you’re at the store.
the other issue is, how many people even subscribe to newspapers now? to spend $5 on a sunday paper to get the inserts is a lot.
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The number of coupons on coupons.com has been shrinking for more than a year. There used to be 200+ offers and its rare for there to be 100 now. The offers that are there run out quickly. My guess is that manufacturers are less willing to spend money on q’s because they aren’t being used by people they hope will use them. Manufacturers want customers to buy something that they would not usually purchase so they can use a q. Smart shoppers don’t do that.
I don’t buy newspapers, I buy the coupons I need. Much cheaper to buy 20 coupons for $2.45 than one newspaper. The price of coupons has gone up-- to $2.45/20 from CFM.
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@my4mainecoons said in The Coming End of Manufacturer Coupons as we know them.:
The number of coupons on coupons.com has been shrinking for more than a year. There used to be 200+ offers and its rare for there to be 100 now. The offers that are there run out quickly. My guess is that manufacturers are less willing to spend money on q’s because they aren’t being used by people they hope will use them. Manufacturers want customers to buy something that they would not usually purchase so they can use a q. Smart shoppers don’t do that.
I don’t buy newspapers, I buy the coupons I need. Much cheaper to buy 20 coupons for $2.45 than one newspaper. The price of coupons has gone up-- to $2.45/20 from CFM.
Mainly due to postage increases I’m sure.
