@mgr said in Subway FOOT LONG Subs 2 for $10 when order placed online (participating locations) EXP UNK:
@penguin110 Very interesting article, thanks for the link.
I did not realize that the local outlets were being forced to accept the tiny lower profits, rather than the parent corporation helping to cover the promotional costs of these offers.
I guess there’s a trade off, they aren’t paying to advertise it and likely it is bringing in some customers they may not have otherwise gotten. Plus the hope that customers buy high profit items like drinks and cookies/chips with their two for $10 sandwiches to offset the lower profit margin on the sandwiches. Sometimes not all franchise owners see the big picture, lower profits on incremental business is better than no profit on no business.