@mistercheap said in Retailers are losing $100 billion a year from return fraud, bots and coupon stacking, study says:
Their definition of ‘coupon stacking’ is wrong. Someone creating multiple accounts via email to use the same ‘promo’ code to be a new customer again multiple times is not stacking. Stacking is using multiple coupons/offers on one order that can double dip on products, which typically is NOT fraud (ie, RA store coupon and Manu on same item). Obviously whoever wrote this article has no clue.
To be fair while they didn’t describe coupon stacking, it is possible coupon stacking is one of the things costing them money. And for example for things like CVS glitches where it would accept a CVS coupon (which can be manufacturer funded) and a manufacturer coupon on the same item, could be losing them a lot of money.
And you know RA is losing a ton of money with all the people rolling BC.