@mistercheap said in Safeway 4U Rewards Program changing 4/1/24. Other stores too?:
IMPORTANT QUESTION RE: FRESH PASS REWARDS:
As a trial or active FreshPass subscriber, your earned Rewards balance will convert to Points. Going forward, your Points will not expire as long as you remain a FreshPass subscriber.
Given this change, will rewards selections for grocery dollars (ie, currently redeem 12 rewards (soon to be 1200 points) get $20 off) still remain, given 1200 points will be worth $12 on the auto convert thing? Just don’t want to see a ‘FETCH’ thing happen here where suddenly my rewards are devalued.
Safeway has been my ‘go to’ store for years. From what I’ve experienced, the rewards selection for dollars off groceries (e.g. 12 rewards for $20) wasn’t always available – I would see it only during the holidays. Then they seemed to make it permanent a couple of years ago. (It’s not just for Fresh Pass subscribers)
Since the grocery item redemption selections varies from month to month, I wouldn’t be surprised if the dollars off groceries option disappears – especially since they are introducing the ‘automatic cash off’ option.